From Stalled Sales to Bottom Line Success — In Just One Quarter Client Profile  Full-service conference center  250 guest rooms 30,000 sq. ft. of meeting and banquet space Corporate, Government & SMERF business mix ​ The Challenge Despite strong facilities and brand backing, the hotel’s sales team had gone over two years without exceeding consistently quarterly projections. Underperforming group and conference bookings Declining transient business Weak pipeline follow-up and conversion Owners and Leadership were rightfully concerned that stagnant sales performance if continue would to impact revenue and risk of long-term staff turnover. ​