Time to shape your 2026

Hotels that wait until the first quarter of 2026 to address sales strategies are late to for sales game. The most impactful strategies to grow occupancy and ADR are already taking place. The groundwork for a strong year ahead are being formulated now! Those strategies include targeted outreach, strategic prospecting, and proactive revenue planning.

The first step is to audit your current sales activity. Take a hard look at your existing accounts, lead sources, and revenue streams to identify where opportunities are being missed.

Hotels underestimate how much potential business is left untouched, simply because there’s no structured follow-up or because the prospecting efforts are reactive rather than proactive.

Review your pipeline for 2026 and beyond, pinpoint the segments that consistently convert, and develop a targeted plan to deepen those relationships before the new year begins.

Next, shift your focus to future business development. Strategic prospecting now means building relationships that will turn into contracts and group bookings in 2026.

Reach out to key decision makers early, position your property as a solution to their future needs, and stay top of mind before they finalize their budgets and travel plans.

Pair this with proactive revenue planning, align your sales strategy with your forecasted demand, market trends, and your comp set to ensure your hotel isn’t just competing but leading in 2026.

The year ahead belongs to the hotels that act now. Start building strategic momentum before the calendar turns, and you’ll position your property to lead the market not chase it.

Happy Reading!