Hotels that wait until the first quarter of 2026 to address sales strategies are late to the sales game. The most impactful strategies to grow occupancy and ADR are already taking place. The groundwork for a strong year ahead are being formulated now! Those strategies include targeted outreach, strategic prospecting, and proactive revenue planning. The first step is to audit your current sales activity. Take a hard look at your existing accounts, lead sources, and revenu

Todays buyers are discerning, fast-moving, and often juggling multiple hotel options. While your hotel may have the right amenities, it’s the sales professionals actions that often determine whether you get the business or lose it to the comp set. Below are five client expectations that are non-negotiable, and real strategies to help your team meet them consistently. Top 5 Expectations Clients Have of a Sales Professional 1. Responsiveness Clients don’t want to wait days for

Don't Miss the Business that's already looking at Q1 While most hotels are winding down Q4, savvy sales teams know this is when next quarter’s business is already in motion. The sales funnel doesn't start in January; it starts right now.  If you're not actively targeting accounts booking 30, 60, or even 90 days in advance, you're missing opportunities to drive high-value, early Q1 production. Why Q4 Is Critical for Booking Ahead Corporate Training, Project-Based Travel & Gove

5 Sales Gaps Hotels Overlook How to Fix Them Without Hiring Full-Time Staff Most hotels don’t struggle because there’s no business, they struggle because business is slipping through the cracks. Sales gaps happen when there's no one fully dedicated to identifying, nurturing, and converting opportunities. Whether your in-between hires, understaffed, or just stretched too thin, every unreturned RFP or ignored account is revenue left on the table.  5 -Sales Gaps Costing Your Hot

Explore a Smarter, Faster Path to Hotel Sales Coverage - The Power of a Transitional Hire. Hotel owners and General Managers know that...

Why Inconsistent Sales Efforts Are Quietly Costing Hotels More Than They Realize. ​ Hotels don’t always see revenue loss in big, obvious ways. Sometimes, it shows up quietly in the gaps. A missed follow-up. A proposal that was never sent. An RFP that expired without response. These small lapses compound into something far more costly than most hotels realize: a loss of sales momentum . And that momentum? It’s much harder to rebuild than it is to maintain. ​ What Is a Sales

How Strategic Outreach Can Transform Your Hotel’s Sales Funnel. If your sales team is “busy” but not converting business, the issue may not be effort, it may be targeting . The art of prospecting is more than just sending emails or dropping business cards. It’s about intentional outreach, based on strategy , segmentation, and property needs .  It’s about talking to the right client at the right time . What Some Hotels Get Wrong About Prospecting Lack of Strategy Many sales te