Hotels that wait until the first quarter of 2026 to address sales strategies are late to for sales game. The most impactful strategies to grow occupancy and ADR are already taking place. The groundwork for a strong year ahead are being formulated now! Those strategies include targeted outreach, strategic prospecting, and proactive revenue planning. The first step is to audit your current sales activity. Take a hard look at your existing accounts, lead sources, and revenu

Todays buyers are discerning, fast-moving, and often juggling multiple hotel options. While your hotel may have the right amenities, it’s the sales professionals actions that often determine whether you get the business or lose it to the comp set. Below are five client expectations that are non-negotiable, and real strategies to help your team meet them consistently. Top 5 Expectations Clients Have of a Sales Professional 1. Responsiveness Clients don’t want to wait days for

Don't Miss the Business that's already looking at Q1 While most hotels are winding down Q4, savvy sales teams know this is when next quarter’s business is already in motion. The sales funnel doesn't start in January; it starts right now.  If you're not actively targeting accounts booking 30, 60, or even 90 days in advance, you're missing opportunities to drive high-value, early Q1 production. Why Q4 Is Critical for Booking Ahead Corporate Training, Project-Based Travel & Gove

5 Sales Gaps Hotels Overlook How to Fix Them Without Hiring Full-Time Staff Most hotels don’t struggle because there’s no business, they struggle because business is slipping through the cracks. Sales gaps happen when there's no one fully dedicated to identifying, nurturing, and converting opportunities. Whether your in-between hires, understaffed, or just stretched too thin, every unreturned RFP or ignored account is revenue left on the table.  5 -Sales Gaps Costing Your Hot

Explore a Smarter, Faster Path Sales Success The Power of a Transitional Sales! Hotel owners and General Managers understand that vacant sales roles don't just create gaps, they create a risk to the bottom-line. Every day that a hotel is without sales efforts results in missed opportunities, unanswered inquiries, and loss of the sales momentum. While the traditional hiring process can take weeks, your sales efforts are stagnated. Hotel business doesn’t pause while you're se

Why Inconsistent Sales Efforts Are Quietly Costing Hotels More Than They Realize. ​ Hotels don’t always realize the loss in revenue obvious ways. Sometimes, it shows up quietly in weekly/monthly metrics. The Str report. A missed follow-up or a proposal that was never forwarded. An RFP that has expired without response. These small lapses expand to costly long-term losses . The loss of sales momentum is more difficult to rebuild than it is to maintain. ​ The Sales Gap? A sal

Transform Your Sales Funnel. If your sales team is “busy” but not converting business, the issue may not be effort, it may be the sales targeting . The art of prospecting is more than just sending emails or dropping business cards. It’s about intentional outreach, based on strategy , segmentation, and you property needs .  It’s about talking to the right client at the right time and asking the right questions . What's misunderstood about Prospecting Lack of Strategy Many sal