Booking Windows Open Now

Don't Miss the Business that's already looking at Q1

While most hotels are winding down Q4, savvy sales teams know this is when next quarter’s business is already in motion.

The sales funnel doesn't start in January; it starts right now. If you're not actively targeting accounts booking 30, 60, or even 90 days in advance, you're missing opportunities to drive high-value, early Q1 production.

Why Q4 Is Critical for Booking Ahead

Corporate Training, Project-Based Travel & Government Accounts Plan Early

• Accounts with 6+ night stays, corporate training needs, or per diem-based bookings often make vendor decisions before the holidays. If you're waiting until January to pursue them, someone else has already secured the business.
  

Extended Stay Guests Are Shopping Now

• Travelers relocating for work, construction teams, or contractors often secure housing before projects kick off. If your all-suite or extended-stay hotel isn’t positioned to capture this business now, that gap could last for weeks or months.

  
  

Group RFPs Don’t Wait for the Calendar to Reset

Event planners and meeting coordinators are confirming Q1 dates right now. If you don’t have proactive outreach and a follow-up strategy in place, those RFPs are going to your competitors.

• Prospect Lists: Create targeted Q1 outreach lists by industry, region, and stay pattern.

• Sales Funnel Activation: Identify stalled leads and re-engage with urgency and purpose.

• OTA Strategy Management: Balance visibility without undercutting rates.

• Extended Stay Focus: Position hotels to win 6+ night stay contracts that stick.
  

The phrase, the early bird catches the worm is true is this case. Are your strategies set to the catch early worm?

Happy Reading!