Opening a new hotel requires more than enthusiasm, it requires strategy, precision, and early relationship building to establish a foundation for long-term success.

Sales Key Consulting helps hotels enter the market with confidence, clarity, and immediate revenue traction. We develop high-value leads, build strategic partnerships, and create the sales systems your team will rely on well beyond opening day.

Throughout the pre-opening phase, we handle the sales engine so ownership and operations can focus on construction, ordering, staffing, and brand compliance. Our proactive, market-driven approach ensures your hotel opens with momentum not uncertainty.

Pre-Opening Sales Framework

We deliver the complete structure needed to enter your market strong, with business already in motion:

• Strategic Market Research

– Identify local demand generators, corporate accounts, groups, and extended-stay opportunities
– Analyze comp-set performance and market activity
– Evaluate long-term demand trends to position your hotel competitively

• Brand-Aligned Sales Roadmap

– Execution of the brand-standard pre-opening sales timeline
– Development of a customized pre-opening action plan
– Creation of a post-opening sales strategy to guide the first 90 days

• Early Relationship Development

– Targeted outreach to local base business and national accounts
– Building early partnerships with corporate, group, and training clients
– Establishing rapport with CVBs, sports authorities, and travel partners

• Pipeline Creation & Lead Generation

– Development of lead generation lists tailored to your market
– Identification of key accounts active in the region
– Prospecting and qualifying business before opening day

• Sales Collateral & Positioning

– Creation of pre-opening marketing collateral
– Brand-aligned messaging to support outreach
– Hotel introduction materials for local and national accounts

• Third-Party Platform Enrollment
We position your hotel for maximum early visibility by enrolling you in:

– HotelPlanner
– Cvent
– Book My Group
– Local CVBs and tourism bureaus
– Sports commissions and regional chambers

• Rebranding Support (If Applicable)

– Market repositioning messaging
– Outreach to reintroduce the hotel
– Reestablishing relationships with former accounts

Ongoing Strategic Support
Our involvement extends throughout the pre-opening timeline:

Weekly sales calls with ownership & leadership
Coordination with brand sales teams
Strategic guidance on pricing changes as the opening date approaches
Continuous monitoring of market shifts and demand patterns

The Outcome

When your doors open, you won’t be starting from zero.

You will have:

A built pipeline of qualified business
Early relationships already in place
Clear sales processes your team can follow
Strong visibility within the market
A competitive position from day one

Your hotel enters the market with momentum, credibility, and revenue already in motion.

Cancellation Policy:
A 30-day written notice is required following the initial three-month commitment.

Ready to Build Sales Momentum Before You Open?

Schedule a strategy call to learn how our pre-opening sales support can position your new or rebranded hotel for immediate success.

Pre-Opening & Rebranding Strategy